Lifecycle: { "status": "2026 cohort in progress", "edition": "2.0 / 2026", "cadence": "annual", "duration": "6 months", "renewable": null, "dates": { "opens": "2026-04-08", "deadline": "2026-05-10T23:59:00+07:00", "decision": "2026-05-27", "start": "2026-06", "end": "2026-12" } } Funding and benefits: { "cash": null, "in_kind": { "tiktok_ad_credits_maximum": 20000, "currency": "USD", "scope": "opportunity for top-performing participants" }, "benefits": [ "training", "mentorship", "regional exposure", "business showcase" ] } Eligibility and filters: { "countries": "11 ASEAN member states", "applicant": "legally registered and/or active MSME with ASEAN-national founder/C-level/team member", "language": "English", "digital_readiness": "online-sales suitable product/service and basic digital presence", "exclusions": [] } Application: { "opens": "2026-04-08", "deadline": "2026-05-10T23:59:00+07:00", "decision": "2026-05-27", "start": "2026-06", "end": "2026-12", "url": "https://aseanfoundation.org/call-for-application/asean-soar-together-2-0-call-for-applications-is-now-open/", "materials": [ "business information", "goals", "baseline/needs assessment if shortlisted", "interview" ], "selection_stages": [ "eligibility and potential review", "200-MSME shortlist", "needs assessment", "interview", "120 final MSMEs" ] } Past editions and people: { "people": { "program_leaders": [ { "name": "ASEAN Foundation", "role": "program owner" }, { "name": "TikTok Shop", "role": "program partner" } ], "latest_recipients": [], "past_recipients": [], "coverage": "No complete named recipient roster was published in the reviewed source." }, "history": { "launched": null, "editions": [ { "year": 2025, "kind": "pilot" }, { "year": 2026, "selected": 120 } ], "statistics": [] } } Known evidence gaps: [ "final 2026 participant roster", "how many participants receive ad credits" ] Source conflicts: [ "Official page stages 6–8 retain 2025 dates while the overview states the 2026 program runs June–December 2026." ]